Strategy
PR strategy watchlist: vetting news influencers before a partnership
This article explains how PR teams can vet news influencers before partnership, covering audience evidence, disclosure, content rights and a dated trend register.
Archive
September 2026
Costs
Six public relations agencies and what each is suited to
A shortlist of six public relations agencies, what each is suited to, and a buyer's framework for scoring finalists on evidence, team, governance, and cost.
Operations
Public relations strategy best practices for clear messaging
Public relations strategy best practices for clear messaging align conduct with claims, answer audience questions, prepare spokespeople, and correct errors.
Careers
Best public relations strategy tools in 2027, ranked with reasons
The best public relations strategy tools in 2027, ranked by what each does for media research, journalist outreach, monitoring and press coverage records.
Rules
How to build public relations strategy benchmarks
Public relations strategy benchmarks only work when definitions, methods, and limits travel with the number. Here is how to build and compare them.
Costs
Public relations strategy checklist: the items people skip
A public relations strategy checklist of the items people commonly skip: measurable objectives, audience research, a stakeholder map, key messages, a spokesperson, approvals, a media list, budget, timeline and evaluation.
Reviews
Do public relations strategy mistakes trace back to one root decision?
public relations strategy mistakes include publicity-first goals, selective facts, weak controls, unprepared spokespeople, broken handoffs, and vanity measures.
Strategy
Public relations strategy examples for people who want the details, 2027 edition
Public relations strategy examples show how named teams structure launches, operational changes, expert programs, community issues, and service recovery.
Reviews
Planning template for public relations strategy development
Use a planning template for public relations strategy development to connect evidence, audiences, behavior, delivery, ownership, and evaluation.
Operations
Which public relations strategy questions actually get resolved?
common public relations strategy questions cover objectives, publics, messages, media, ownership, crises, budgets, ethics, measurement, and realistic outcomes.
Strategy
How to run a behavioral insights public messaging pilot
Steps for city teams to source partners, procure, clear ethics review and measure a behavioral insights public messaging pilot, from scoping to null results.
Careers
A field guide to marketing communications strategy signals worth tracking
Marketing communications strategy trends include synthetic content controls, claim testing, discovery, first-party evidence, accessibility, and correction speed.
Strategy
PR measurement tools: what dashboards count and what they leave out
A plain look at what PR measurement tools count, where dashboards stop short, disclosure rules that shape the numbers, and questions to ask before choosing a tool.
Strategy
Five behavioral insights tactics for resident notices
Five behavioral insights tactics for resident notices, matched to the barrier each one addresses, with example wording, ethics checks and a one-change test.
Strategy
Public messaging case studies: how US cities test behavioral insights
US cities use randomized trials to test public messaging. Case studies show effect sizes and costs. Measurement tools often leave out behavior change.
Strategy
Behavioral insights public messaging: a five-step copy test
Behavioral insights public messaging in city government: the five steps teams use to draft variants, run a randomized test, and scale the wording that works.
Strategy
Public relations messaging: FTC and SEC disclosure rules PR teams must follow
FTC endorsement and native ad rules plus SEC Regulation FD define what PR messaging can legally claim, and how materiality and press release review actually work.
Strategy
Public relations messaging: writing that survives a hostile read
Messaging is a stress test, not a draft. One sentence has to survive legal review, a hostile reporter, and internal dissent before it reaches earned media.
Rules
Marketing communications strategy case studies: what each one should preserve
marketing communications strategy case studies should preserve audience, intervention, research design, channel mix, outcomes, uncertainty, and transfer limits.
Costs
The operating standard behind marketing communications strategy: what it requires
marketing communications strategy best practices connect audience research, plain language, claims, accessible formats, channel roles, testing, and learning.
Reviews
Do marketing communications strategy tools survive the comparison matrix?
marketing communications strategy tools should be compared by research fit, evidence control, workflows, accessibility, exports, security, retention, and exit.
Strategy
How to set a marketing communications benchmark from your own data
Set a marketing communications strategy benchmark from your own history: a baseline, a threshold and a trigger, then a compatibility note for outside numbers.
Operations
The marketing communications strategy checklist that catches what audits miss
marketing communications strategy checklist covers objectives, audience research, message proof, channel jobs, accessibility, handoffs, measurement, and correction.
Operations
Diagnosing the failure pattern in a marketing communications strategy
marketing communications strategy mistakes include output-first planning, vague audiences, weak claims, hidden sponsorship, channel duplication, and vanity metrics.
Strategy
How Alberta's energy sector handles crisis communications and the AER
Alberta energy crisis communications runs on AER reporting duties, Indigenous consultation steps and NRCan data. Here is how named oil and gas cases responded.
Rules
Bilingual communications Canada: PR campaign planning
Bilingual communications Canada: plan French-first creative, build a bilingual review process, pitch Quebec City media, and measure each audience separately.
Rules
Bill C-11 and Canadian content rules for PR teams, explained
Bill C-11 Canadian content PR: how the Online Streaming Act, CRTC quotas and certification rules shape where campaigns run and what counts as Canadian.
Strategy
3 ways Canadian media ownership shapes earned media in Atlantic Canada
Canadian media ownership earned media: how Bell, Rogers and Postmedia shape Halifax pitching and Atlantic provinces coverage data for PR teams.
Strategy
Indigenous engagement Canadian PR: duty to consult and UNDRIP
Indigenous engagement Canadian PR requires communicators to understand Crown consultation duties, UNDRIP, community protocols and launch planning.
Careers
Marketing communications strategy examples with the reasoning laid bare
Six named marketing communications campaigns, the exact channel and message decisions behind each, and why that combination worked for one audience and not another.
Strategy
How New York City nudge units apply behavioral insights to public messaging
Psychology principles guide New York City nudge units, which test public messaging campaigns like IDNYC and Fair Fares before scaling them citywide.
Rules
How Quebec's Law 25 changes consent and data rules for PR campaigns
Quebec Law 25 PR campaigns face stricter consent, retention and breach rules than PIPEDA, with the Commission d'accès à l'information du Québec enforcing them.
Costs
Toronto compared with Montreal on PR agency fees and talent pools
Toronto and Montreal PR agency fees differ on retainers, salaries and bilingual hiring. Here is how to compare the two markets before you buy.
Rules
Cross-border messaging, US and Canadian advertising standards compared
US Canada advertising standards differ on who enforces truth in ads, how claims are substantiated, and what bilingual rules require in Quebec.
Rules
Marketing communications strategy development, one decision at a time
marketing communications strategy development turns a business condition into audience choices, message architecture, channel roles, tests, governance, and measures.
Costs
Questions that really drive a marketing communications strategy
common marketing communications strategy questions cover audiences, objectives, messages, channels, testing, governance, budgets, and useful measurement.
Rules
CRTC Broadcast PR Rules Canadian Teams Overlook
CRTC broadcast PR rules shape what Canadian teams must disclose on air. Sponsorship identification, records and penalties, province by province.
Costs
What Does Executive Media Training Cost in the US?
Executive media training cost in the US runs about $3,500 to $12,000 for a one-day program, with hourly coaching from $400. Here is what the money buys.
Rules
FTC Influencer Disclosure Rules PR Teams Often Miss
FTC influencer disclosure rules cover who must label paid posts, what a caption needs and what happens when a label is missing. A plain compliance reference.
Strategy
How to Pitch Journalists Without Wasting Their Time
How to pitch journalists without wasting their time comes down to timing and disclosure. Here are four failure cases, each with the cost and the fix.
Costs
Press Release Distribution Pricing: US Wire Services Compared
Press release distribution pricing compared: illustrative USD ranges for Business Wire, PR Newswire and GlobeNewswire, plus what decides which wire fits.
Strategy
Public affairs vs government relations: audiences, registration and where each wins
A plain comparison of public affairs and government relations: the audiences each serves, the Lobbying Disclosure Act filing trigger and where each function wins.
Costs
Building a Public Relations Messaging Framework That Actually Holds Up
A public relations messaging framework costs $6,500 to $45,000 to build. Here is what each budget line buys and where the money quietly leaks.
Rules
SEC Financial PR Compliance for Public Company Earnings
SEC financial PR compliance for public company earnings: Regulation FD, Form 8-K timing, and the disclosure log the Commission asks for first.
Reviews
Managing Communications Agencies: A Framework
A practical framework for briefing, selecting, contracting, and managing communications agencies, covering team fit, fee scope, measurement, and reviews.
Strategy
PR measurement for people who want the details
PR measurement in 2027 connects communication objectives, audience evidence, media quality, behavior, business impact, attribution limits, and decisions.
Operations
Internal communications: a planning framework
A planning framework for internal communications: purpose, charter, audience mapping, channels, manager briefings, feedback, corrections, and measurement.
Guides
Press release strategy from start to finish
A press release strategy covers news judgment, verified facts, audience, timing, embargos, media assets, distribution, reporter service, and measurement.
Strategy
Reviewing brand reputation management: strengths, gaps and a verdict
A review of brand reputation management finds real strengths in listening and evidence discipline, and a verdict: it works only when operations own the fix.
Costs
What matters most in corporate communications
corporate communications in 2027 aligns verified facts, audience decisions, accountable owners, accessible channels, useful feedback, and measured business outcomes.
Rules
Crisis communications: what to keep and what to drop
crisis communications in 2027 needs verified facts, defined authority, useful updates, audience care, operational coordination, secure records, and tested recovery.
Careers
Getting media relations right the first time
media relations in 2027 requires relevant stories, verified facts, prepared sources, respectful outreach, fast follow-up, clear records, and honest evaluation.
Reviews
Public relations strategy: the choices that shape everything else, 2027 edition
public relations strategy for 2027 turns audience evidence, credible narratives, media relationships, readiness, governance, and evaluation into clear choices.
Guides
Marketing communications strategy: a planning framework
A marketing communications strategy links audience decisions, message architecture, channel roles, testing, governance, measurement, and an operating cadence.