Strategy
How to set internal communications benchmarks
A practical framework for setting internal communications benchmarks with a clear baseline, comparable measures, and a scorecard tied to employee outcomes.
Section
Strategy
Strategy
Press release strategy case studies and what they leave out
press release strategy case studies examine standards and central-bank policy announcements through structure, evidence, timing, access, limits, and records.
Strategy
Press release strategy development: a six-stage workflow
Press release strategy development uses six stages to set release criteria, assign owners, pilot handoffs, and map distribution and spending.
Strategy
A brand reputation management checklist for planning, review and approval
brand reputation management checklist covers audience decisions, claims, reviews, access, service, account security, corrections, incidents, measures, and owners.
Strategy
Corporate communications practices: the pre-release check
Corporate communications best practices as a pre-release check: support each claim, make the format usable, and keep a release record before it goes out.
Strategy
Corporate communications questions: what people ask and what is true
common corporate communications questions cover ownership, audiences, approvals, employees, investors, corrections, issues, channels, timing, and results.
Strategy
Nine message functions every crisis communications plan needs
crisis communications examples show how to confirm an event, direct action, update service, correct errors, assist families, address allegations, and close recovery.
Strategy
Recognizing a crisis communications failure before it repeats
crisis communications mistakes include guessing, hiding facts, vague empathy, slow approval, broken help routes, inconsistent updates, and silent corrections.
Strategy
How to test media relations tools before you buy
Test media relations tools with a real workflow: contacts, monitoring coverage, access control, exports, and exit, then weigh the operating burden.
Strategy
Media relations benchmarks: what a realistic number actually measures
media relations benchmarks compare relevance, response, source access, accuracy, public understanding, and business outcomes with stable definitions and limits.
Strategy
PR strategy watchlist: vetting news influencers before a partnership
This article explains how PR teams can vet news influencers before partnership, covering audience evidence, disclosure, content rights and a dated trend register.
Strategy
Public relations strategy examples for people who want the details, 2027 edition
Public relations strategy examples show how named teams structure launches, operational changes, expert programs, community issues, and service recovery.
Strategy
How to run a behavioral insights public messaging pilot
Steps for city teams to source partners, procure, clear ethics review and measure a behavioral insights public messaging pilot, from scoping to null results.
Strategy
PR measurement tools: what dashboards count and what they leave out
A plain look at what PR measurement tools count, where dashboards stop short, disclosure rules that shape the numbers, and questions to ask before choosing a tool.
Strategy
Five behavioral insights tactics for resident notices
Five behavioral insights tactics for resident notices, matched to the barrier each one addresses, with example wording, ethics checks and a one-change test.
Strategy
Public messaging case studies: how US cities test behavioral insights
US cities use randomized trials to test public messaging. Case studies show effect sizes and costs. Measurement tools often leave out behavior change.
Strategy
Behavioral insights public messaging: a five-step copy test
Behavioral insights public messaging in city government: the five steps teams use to draft variants, run a randomized test, and scale the wording that works.
Strategy
Public relations messaging: FTC and SEC disclosure rules PR teams must follow
FTC endorsement and native ad rules plus SEC Regulation FD define what PR messaging can legally claim, and how materiality and press release review actually work.
Strategy
Public relations messaging: writing that survives a hostile read
Messaging is a stress test, not a draft. One sentence has to survive legal review, a hostile reporter, and internal dissent before it reaches earned media.
Strategy
How to set a marketing communications benchmark from your own data
Set a marketing communications strategy benchmark from your own history: a baseline, a threshold and a trigger, then a compatibility note for outside numbers.
Strategy
How Alberta's energy sector handles crisis communications and the AER
Alberta energy crisis communications runs on AER reporting duties, Indigenous consultation steps and NRCan data. Here is how named oil and gas cases responded.
Strategy
3 ways Canadian media ownership shapes earned media in Atlantic Canada
Canadian media ownership earned media: how Bell, Rogers and Postmedia shape Halifax pitching and Atlantic provinces coverage data for PR teams.
Strategy
Indigenous engagement Canadian PR: duty to consult and UNDRIP
Indigenous engagement Canadian PR requires communicators to understand Crown consultation duties, UNDRIP, community protocols and launch planning.
Strategy
How New York City nudge units apply behavioral insights to public messaging
Psychology principles guide New York City nudge units, which test public messaging campaigns like IDNYC and Fair Fares before scaling them citywide.
Strategy
How to Pitch Journalists Without Wasting Their Time
How to pitch journalists without wasting their time comes down to timing and disclosure. Here are four failure cases, each with the cost and the fix.
Strategy
Public affairs vs government relations: audiences, registration and where each wins
A plain comparison of public affairs and government relations: the audiences each serves, the Lobbying Disclosure Act filing trigger and where each function wins.
Strategy
PR measurement for people who want the details
PR measurement in 2027 connects communication objectives, audience evidence, media quality, behavior, business impact, attribution limits, and decisions.
Strategy
Reviewing brand reputation management: strengths, gaps and a verdict
A review of brand reputation management finds real strengths in listening and evidence discipline, and a verdict: it works only when operations own the fix.