Operations
Where brand reputation management is headed next
brand reputation management trends for 2027 include review enforcement, business impersonation, verification routes, vendor controls, and human review.
Desk
Policy Desk
Regulation, licensing and the obligations that apply to pr and marketing communications.
Rules
Nine repeatable practices behind solid brand reputation management
brand reputation management best practices connect conduct, verified claims, fair feedback, accessible service, secure channels, correction, and measured learning.
Costs
Brand reputation management mistakes: eight response failures and better controls
This review lists eight brand reputation management mistakes, better controls, and common questions on deleting false comments and employee defense online.
Rules
Common Brand Reputation Management Questions, Answered
Common brand reputation management questions cover response ownership, reviews, employee speech, measurement, and practical next steps for communications teams.
Rules
Bilingual communications Canada: PR campaign planning
Bilingual communications Canada: plan French-first creative, build a bilingual review process, pitch Quebec City media, and measure each audience separately.
Rules
Bill C-11 and Canadian content rules for PR teams, explained
Bill C-11 Canadian content PR: how the Online Streaming Act, CRTC quotas and certification rules shape where campaigns run and what counts as Canadian.
Strategy
Indigenous engagement Canadian PR: duty to consult and UNDRIP
Indigenous engagement Canadian PR requires communicators to understand Crown consultation duties, UNDRIP, community protocols and launch planning.
Rules
How Quebec's Law 25 changes consent and data rules for PR campaigns
Quebec Law 25 PR campaigns face stricter consent, retention and breach rules than PIPEDA, with the Commission d'accès à l'information du Québec enforcing them.
Rules
Cross-border messaging, US and Canadian advertising standards compared
US Canada advertising standards differ on who enforces truth in ads, how claims are substantiated, and what bilingual rules require in Quebec.
Costs
Questions that really drive a marketing communications strategy
common marketing communications strategy questions cover audiences, objectives, messages, channels, testing, governance, budgets, and useful measurement.
Rules
CRTC Broadcast PR Rules Canadian Teams Overlook
CRTC broadcast PR rules shape what Canadian teams must disclose on air. Sponsorship identification, records and penalties, province by province.
Rules
FTC Influencer Disclosure Rules PR Teams Often Miss
FTC influencer disclosure rules cover who must label paid posts, what a caption needs and what happens when a label is missing. A plain compliance reference.
Strategy
Public affairs vs government relations: audiences, registration and where each wins
A plain comparison of public affairs and government relations: the audiences each serves, the Lobbying Disclosure Act filing trigger and where each function wins.
Rules
SEC Financial PR Compliance for Public Company Earnings
SEC financial PR compliance for public company earnings: Regulation FD, Form 8-K timing, and the disclosure log the Commission asks for first.